All photos by David Greenwald

[Rawkblog @ SXSW 2010: Complete Coverage]

I saw the Happy Hollows a few years back opening for the Fiery Furnaces, but the L.A. upstarts have evolved since then. As I may have said elsewhere, their latest album, the triumphant Spells, is a West Coast answer to the Yeah Yeah Yeahs — with frontwoman Sarah Negahdari often equalling the rock goddess charisma of Karen O. They were a live-wire end to my stint at Lambert’s, certainly the most rock ‘n’ roll afternoon I could’ve asked for. More photos after the jump.

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