I watched the first episode of the new 90210 the other day — research, honest — and was pretty surprised to see a Division Day sticker, considering, as Jessica Stroup’s Silver says, they have like 8 fans. And presumably all of us are reading this post right now, so let’s hope this sticker pushes Los Angeles’ best unknown band over the top, Death Cab style — although at least The OC had the courtesy to, y’know, play a few Death Cab songs. (P.S. Hey Jessica, rad Chucks!)

Division Day – “Colorguard”: mp3

Update: I watched the next couple episodes, and to my immense chagrin I think I like this show a lot better than Gossip Girl (which I really only liked thanks to the lingering glow of The OC‘s first season). But the indie rock references have got to stop, fellas: Vampire Weekend, OK, but Sea Wolf? At Spaceland?! Somehow I don’t think a musical theater kid from Kansas would be into any of these bands, but I guess if they can sneak in a Hold Steady plug somewhere I’ll learn to live with it.

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